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Also, in 2007, Disney had announced an unprecedented move: they were going to attempt to “fix” Disney California Adventure, the second gate in Anaheim, next door to Disneyland. Pixar needed to prove its box office powers as much as its artistic ambitions, which meant sequels to some of its most popular films, including Monsters, Inc., Toy Story and, of course, Cars. It also needed to happen for another reason: by the time Cars 2 was put into production, Disney had outright purchased Pixar for $7.4 billion. No – a sequel needed to happen because toys needed to be sold.
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A sequel to Cars wasn’t something that people were crying out for and their wasn’t a creative imperative to further explore the adventures of Lightning McQueen, Mater and the rest of the Radiator Springs gang. By 2011, just before the release of Cars 2, The Hollywood Reporter ran a story about how the merchandise brought in more than $2 billion globally every year and had just crossed the $8 billion line in total. Even without overt placement of the characters in Disney Parks or on Disney-owned television networks (again, given the tenuous relationship between Pixar and Disney), it managed to be a powerhouse. The film itself had strong ties with the lucrative world of NASCAR racing, with many figures from the sport appearing in the film in cars-ized versions of themselves, including Richard Petty, Darrell Waltrip and Charlotte Motor Speedway owner Humpy Wheeler, making it an attractive property for children’s NASCAR-loving parents.
CARS 2 THE VIDEO GAME REVIEW IGN MOVIE
Almost from the word “go,” Cars, a sweet little movie Lasseter claimed was inspired by the breezy fantasy of Japanese master Hayao Miyazaki, was a merchandising juggernaut.